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PSSST… INSIGHT-KNOWLEDGE

Human sources are some of an investigative journalist’s biggest assets. If one builds trusting relationships with good sources, they can lead to big scoops. This chapter discusses how to build these relationships and win the source’s trust so they are willing to share information. Part of this process is about being able to tell the difference between a subject expert and a fraud. The other part involves identifying lobbyists and spin doctors who try to influence journalists with their own agendas.